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Cloud telephony for real estate is a digital first communication service for real estate developers, agents etc.. to easily enable seamless communication process with their possible leads. As a fast paced business scenario, the sector demands quick connection with its clients. So going with the age-old process of calling each and every person manually will only lead to loss of time and customer churn.
What is Cloud telephony for Real Estate?
Cloud telephony for real estate is a voice communication service that works entirely over the internet without the need for traditional ways of communication. Through this real estate call management system that works over the cloud, the agencies can easily handle their high volume of property inquiries by making use of virtual numbers, automated IVR systems and seamless CRM integrations. It will be useful particularly for the sales team as they will not be sticking to offices all the time. They can connect with possible clients easily through their business virtual numbers and ensure that every lead is tracked, recorded, and managed from a centralized system.
Why do traditional phone systems fail real estate business?
Traditional landlines are actually a curse for real estate business. As the single phone system cannot handle high call volumes, whenever your clients have inquiries they will probably meet with a busy dial tone. This will lead to clients looking for the next best solution which is to call some other real estate group. In this situation even though you provide good service, customers might opt for timely service. Otherwise your business will have to face loss of potential clients. Also even if the client puts a voice message it will be uncategorized unlike a CRM that can store data. Scattered information can only lead to confusion. For an industry that has its base on urgency of response, traditional systems can only offer fragmented communication which can only lead to lead leakage.
Why Real Estate Businesses Need Cloud Telephony
Every industry needs to set up a cloud telephony service for their growth in this competitive world. The use of cloud telephony for real estate will enable the industry to cope up with the problems they are facing in their business. Let us look at how cloud telephony helps real estate business:
- High volume of missed calls: real estate marketing involves huge sums of money and this will result in a surge of call volumes. By making use of a virtual phone system for real estate you can easily queue calls, ensuring no caller ever hears a busy tone.
- Multiple property inquiries: a single developer might have properties in all states of Kerala. Managing the phone calls of every property through a single number can be confusing. By using a specific virtual phone system for real estate, specific numbers for each project, automatically routes the caller to the correct project expert.
- Scattered sales team: a sales personnel will never be sticking to office space. They will be either travelling to a site or conducting walkthroughs. With the help of cloud based systems, the calls can be routed to the agent’s private number without revealing the same which will ensure privacy.
- Urgency of response: it is not advisable to call a possible lead after a long period of time. They might have already connected with some other person during this period. With the help of Cloud telephony you will get instant lead alerts and auto-call backs, ensuring that the “warmth” of the lead doesn’t go cold.
How cloud telephony works in real estate
The communication flow in a real estate telephony solution should ensure frictionless and seamless journey for both the buyer and seller.
- Customer Inquiry: a possible client might see an ad run by your business and dials to your virtual number.
- IVR Interaction: The caller is greeted by a professional IVR (Interactive Voice Response) system that will already have a pre-recorded script that helps the client to navigate to their solution.
- Agent Routing: Based on the input given by the client, the call is then routed to the next available sales executive’s mobile phone.
- CRM Logging: The system automatically creates a new lead entry in the real estate telephony solution’s CRM integration, ensuring that the call recording and chat history is placed for further use.
- Follow-up Automation: Once the call ends, an automated WhatsApp or SMS is sent to the prospect with the project brochure and the agent’s contact details which will ensure that you properly assist them.
Key features of cloud telephony for real estate
Cloud telephony can help to optimize cloud phone system for real estate sales funnel with its features like:
- Virtual numbers in order to track specific campaigns
- IVR to easily qualify buyers
- Call routing to manage location based agent assigning
- Call recordings can be used to improve agent performance
- CRM integration for proper lead management in a centralized space
- Auto dialer which enables follow-up calls for every possible lead
Benefits of cloud telephony for real estate
The shift to a cloud phone system for real estate offers many benefits:
- You will never miss a lead as you will get parallel routing or a missed call alert.
- Ensure faster response time which is the important factor in closing deals.
- Improve your conversion rates by analyzing why certain calls were not converted and what worked in favour.
- Better team productivity as agents can now concentrate more on calls rather than data entry.
- A centralized dashboard that gives a seamless information source for every client in the list.
Real life use cases in real estate
- Property inquiry management: a developer launches a new property and he or she can assign one virtual number to handle all the queries. The cloud phone system for real estate can handle up to 50 concurrent calls at the same time and assign it to different agents making no client wait till long hours.
- Site visit scheduling: when a client shows interest the agent can easily make a click-to-call in their system and schedule the time and date of visit to the property and log it into the CRM.
- Broker coordination: Managing a number of external brokers is difficult to handle manually. Cloud telephony allows property developers to provide brokers with unique extensions, which will help the developer to track which broker is bringing in the most active callers.
Cloud telephony v/s Traditional phone systems
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Feature
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Traditional Systems
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Cloud Telephony
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|---|---|---|
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Setup Cost
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High (Hardware/Wiring)
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Zero to Low (Subscription)
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Scalability
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Difficult (Physical lines needed)
|
|
Best Practices for Using Cloud Telephony in Real Estate
While providing a cloud telephony service to your customers, you need to ensure that:
- The IVR system is simple and easy to navigate rather than giving multiple options and confusing the clients.
- Assign leads to the same agent they have contacted before to ensure their privacy.
- By using call analytics the agent can analyze their average handle time and improve their service.
- If you are enabling call recording, always ensure that the customer is also aware of the same and its purpose.
How to choose the right cloud telephony provider
When looking for the best cloud telephony for real estate, consider:
- The ease of scalability
- Seamless Integration service
- Effective and competitive pricing
- The reviews on Customer support
Conclusion
Your business growth strategy should keep up with the changing times. By adopting Bonvoice cloud telephony services you ensure that your business is on the right way to success. By opting for our services you can easily make a cost effective decision and reduce the workload of employees thereby increasing their productivity for the long run.
Explore our product page for in depth details and choose your right path to business growth.
Footnotes:
Castaldo, Christopher. “How To Leverage Technology To Improve The Customer Experience.” Forbes, 24 June 2021, https://www.forbes.com/sites/forbesbusinesscouncil/2021/06/24/how-to-leverage-technology-to-improve-the-customer-experience/.
Prompts used:
- Cloud telephony for real estate
- Real estate use cases
Frequently asked questions:
What is the difference between a PBX and a VoIP system?
A PBX is an on-site hardware system or what is called the traditional phone system, while a VoIP system or voice over internet protocol is hosted online and uses the internet for calls.
Why is crm integration necessary?
CRM integration is necessary to reduce data fragmentation and place all customer information in a central place.