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RCS Messaging is the most popular service for businesses which depend on mobile communication with the customers, as this service equips the business to interact with their customers using rich media and text.
Are you still relying on the basic sms system for your business? The world has been changed and now with the popular use of over the top platforms like whatsapp and telegram even by the old generation made interactive content far more likeable and attention grabbing. At times like these businesses should shift their format from sending their reminders and offers to customers through a basic message into something rich and interactive. RCS business messaging is your go to solution for this.
This blog will help you to understand what RCS Messaging is, its features and how businesses can use it to thrive in their growth strategy.
What is RCS Messaging?
RCS or Rich Communication Services Messaging is a rich upgrade from the traditional sms services. It helps to basically convert the plain text messages into rich and interactive media. The visual pleasure of such messages helps the customer to engage more in the information.
SMS or short message service has been here for a long time. But with the advent of more interactive platforms and services, sms falls short and we have to restrict ourselves to the word limit of 160 characters. But with RCS, the business can easily send carousels, actionable posts and other rich media that is universally abided by the law.
While the OTT apps require the individual to download the media, RCS uses the native messaging service and cleverly utilizes the Application-to-person messaging.
Core features of RCS Messaging
The most important need of RCS service for business lies in its feature set like:
- Verified sender profile: in order to build trust, every business registers and verifies their brand, ensuring messages are sent with a verified logo and brand name. This helps customers to confidently use the service and prevents scams and threats like phishing to an extent.
- Rich media and carousels: the days are gone when customers used to read long messages. With the decreasing attention span, everyone can be engaged by using rich interactive messages, high resolution images and actionable carousels.
- Suggested replies and actions: By providing instant guidance to the customers by showing replies they might want to give and just tapping a yes or no, helps the customer to use the service instantly and ensures their ease of use.
- Message analytics and read receipts: unlike sms, with the help of rcs one can analyze a person’s interaction to the message, whether they tapped the button and skimmed through it and also provides read receipts.
- SMS fallback: if a customer’s mobile phone doesn’t support the rich media, the system automatically converts it to a basic text thereby ensuring the message is conveyed.
The use of RCS Messaging in Industries
RCS messages prove to be needed in the current scenario, where every person relies on visual medium rather than engaging in lengthy conversations or reading.
1.Retail and e-commerce
With the help of rcs, instead of solely relying on order tracking customers get verified branded messages and updates, one tap option for cancelling orders and provides an overall ease of use.
2. Banking and Finance
With the help of verified logos these institutions can prevent phishing and scams to an extent. Also the interactive options help to guide customers to navigate the application.
3.Travel and Logistics
Airlines can send interactive boarding passes, check-in links and real-time updates. Logistics companies can provide delivery updates or options to change the delivery window through such messages.
4.Customer support
With the help of rcs, the customers can solve their initial queries using interactive options and chatting with live agents. This helps to reduce call volume and improves first call resolution rates.
5.Marketing and promotions
The high resolution images and rich media along with text helps to create personalized offers for customers ensuring quality of RCS service.
Benefits of adopting RCS for your Business
For businesses adopting RCS business messaging should be an integral part of their business strategy. Because this service offers them a competitive edge in their performance metrics.
- Interactive engagement & CTR – it helps to grab the attention of the customers.
- Enhanced brand experience – providing an app like experience through a simple message with interactive elements raises the bar of user experience.
- Improved conversion rates – it helps to directly boost conversion rates as the interface is easy to use and guides you in navigation through the RCS messaging solutions.
- Building customer trust – it helps to increase the credibility of the business by providing verified messages and brand logos.
How to get started with RCS Messaging
The first step is to always find a reliable RCS service provider. With their help your business can easily register and get a verified status in mobile phones carriers and google. The next step is to ensure clarity in the message template. You can use rich media and high resolution messages, but always ensure the number of interactive buttons are minimal. Otherwise it will feel too pushy. The next step is to connect RCS API with your existing CRM. This ensures ease of use and a centralised control. The final step is to evaluate the expected volume and value generated to calculate return of investments. Bonvoice is a leading cloud telephony service platform, an RCS service provider that enables you to easily process all these steps in the blink of an eye.
Conclusion
RCS business messaging is the future of next generation communication. By providing a secure, reliable and highly interactive platform, businesses can thrive in their growth. It helps businesses to opt out of traditional messaging formats to a highly engaging and attention grabbing medium.
Request a demo with Bonvoice and strategize your business growth potential.
Frequently asked questions
What is the full form of RCS?
The full form of RCS is Rich Communication Service.
What happens if a customer's phone does not support RCS?
If a user’s device is not RCS-capable or the feature is disabled, the platform automatically converts and sends the message as a standard SMS text. This ensures that critical messages are always delivered, even if the rich features are lost.
3. What is the difference between RCS and SMS?
RCS allows businesses to send messages with branding, high-quality pictures/videos, and interactive buttons. SMS can only send plain text.
What is a ‘verified sender’?
It means a business has been officially approved. When they message you via RCS, their logo appears, so you know the message is real and not a scam.